Tag Archives: ASNE

Creating a brand identity — from The Gator Nation to name changes for Dow Jones News Fund, American Society of News Editors and Radio and Television Digital News Association

In class today, we discussed The Gator Nation campaign as a case study of branding, integrated marketing (public relations and advertising), and the use of social media. Branding helps an organization create an image that goes beyond the concept of a product or service. After watching The Gator Nation television commercials, the students brainstormed on […]