Tag Archives: textbook selection

Selecting a textbook to help promote student learning

I was walking across the stage in the auditorium before class when I heard a student say: “I love this textbook.” Needless to say, that caught my attention. I turned and saw two students on the front row looking at the course textbook — Carole Rich’s Writing and Reporting News: A Coaching Method. “I really […]

Finding the right textbook 

A key part of developing a course and of the learning process for the students is the course textbook. This is the main textbook I use for Writing for Mass Communication. The book doesn’t include any chapters on writing for advertising. Evan True, a former teaching assistant for the course, wrote our advertising chapters based […]