Tag Archives: Borders

Field trip to bookstores makes students aware of competition and strategy for magazines

“What did your Magazine Management students learn from the trip to the bookstore?” I asked Linda Hallam the week after she and her students toured the magazine stands at Borders and Books-A-Million. The importance of placement on the newsstand. Sometimes just the location of a magazine on the newsstand can make it hard to find. […]

Field trip to local bookstores provides valuable learning experience

So what can you learn about magazine management in Books-A-Million and Borders that you can’t learn in a classroom? Lots. When Linda Hallam told me that she and her Magazine Management class were going on a field trip to local bookstores, I told her, “What a great idea.” Linda is a doctoral student in the […]