Tag Archives: The Gator Nation

Creating Soundslides for The Gator Nation

Blogging from 109 Little Hall during class — The lab assignment for next week is for each student to create a Soundslides presentation for The Gator Nation campaign. This assignment combines our discussion of integrated marketing — public relations and advertising — and thinking about reaching a broad audience. Lecture assistant Paige Madsen is explaining […]

Creating a brand identity — from The Gator Nation to name changes for Dow Jones News Fund, American Society of News Editors and Radio and Television Digital News Association

In class today, we discussed The Gator Nation campaign as a case study of branding, integrated marketing (public relations and advertising), and the use of social media. Branding helps an organization create an image that goes beyond the concept of a product or service. After watching The Gator Nation television commercials, the students brainstormed on […]