“There’s no competing with sex, Santa Claus and the yearbook.” That was the advice I received from Ruth Cates Baird, my department chair and mentor, when I was teaching high school English and journalism at Oak Ridge High School.  Her message was that there are some times of year or topics of concern to students that trump any educational iniatives that we teachers devise.  As yearbook adviser, I was pleased that the yearbook made the top three most-important issues to high school students. I remember those days when the yearbook was distributed and students and teachers spent class time reading and signing yearbooks. At UF, we need to remember that weather and football are some of those major distractors.