by Casey Kochey and Christine Eschenfelder
Dr. Judy Robinson is shifting gears a little with a discussion on SEO (search engine optimization).
1. Use YouTube – Judy Robinson says YouTube is the second most powerful search engine. Including your URL before any other information in a video description can drive users to your site.
2. Use headers when writing – Remember, a reader can’t tell the difference between a header and bold text, but a crawler can. Search engine crawlers pick up headlines before body text, so use them effectively.
3. Use Google Adwords’ keyword tool – Allows you to see how users are searching for information that you are providing.
4. Choose titles carefully – Base your title on keywords, not cleverness, or your best visitor might not find you.
5. Tag your photos – Crawlers read tags on images, and people using Google Images or similar services can end up at your site because of the image tags.
6. Tag blog posts – The more tags, the better. Make it easy for users to find your site using search engines.